Quick Start Guide to Trust
Hello and welcome to Trust!
Our video testimonial platform is feature-rich, so I've prepared a beginner's guide for you. Every step includes links to other, more in-depth guides on the specific topic.
Table of contents:
- Step 1. Create a new workspace and connect it with Trust
- Step 2. Add your existing text and video testimonials to Trust
- Step 3. Import your reviews from 7 external platforms
- Step 4. Create online forms to start collecting new testimonials
- Step 5. Display testimonials and reviews on your website
- Step 6. Show your overall customer rating in Google search results
👋 If you need any help, please contact us in the live chat or send an email to support@usetrust.email!
Step 1. Create a new workspace and connect your business website with Trust
A workspace is a repository for all your testimonials and reviews linked to a specific business.
To create a new workspace, you must give it a name (e.g., Hubspot) and add the full URL of the website associated with your business (e.g., https://www.hubspot.com/).
Each workspace registered in Trust gets a unique website code.
You need to add this code to your business website(s) - similar to the Facebook Pixel or Google Analytics Tracking Code - to display testimonials, reviews, and forms there.
Depending on the website builder you're using, the website code must be installed on every page where you want testimonials and reviews to appear.
📑 General instructions on connecting your website with Trust
❗️If you have multiple, separate businesses for which you wish to collect testimonials (e.g., Hubspot and Starbucks), you must create a dedicated workspace for each of them.
Step 2. Add your existing text and video testimonials to Trust (as well as video reviews from YouTube, Facebook, Instagram, or Vimeo)
📑 How to add an existing testimonial to Trust
Step 3. Import your reviews from 7 external platforms
Trust offers an easy way to import your reviews from the following sites and display them on your website later on:
- Trustpilot
- ProvenExpert
- Capterra
- Product Hunt
- Yelp
📑 How to connect external review platforms with Trust
Step 4. Create online forms to start collecting new testimonials
A form is a dedicated landing page that allows people to share text or video feedback about your business, without the need for a login.
These forms can be shared either via a direct link or embedded directly on your website.
📑 How to set up a Smart or Interactive form
Step 5. Display testimonials and reviews on your website
Trust offers the following trust-building elements for your website:
- Widgets. These display testimonials and external reviews as an integral part of your website page.
- Pop-ups. These eye-catching and dynamic pop-up notifications are designed to grab the attention of your website visitors.
- Floating Stars. This small icon, located at either the bottom right or left corner of a web page, displays your aggregate customer rating. Upon clicking, it shows all customer reviews and filters them according to the source.
- Badge. It displays your overall customer rating, allowing you to showcase your tried-and-tested reputation.
📑 How to set up trust-building website elements
Step 6. Show your overall customer rating in Google search results
Trust has a built-in Rich Snippet tool that displays your overall customer rating in Google search results and helps your website get found more easily and attract more potential customers.