You can treat a 'brand' in Trust as a business space where all your testimonials and reviews that belong to 1 business are stored.

In order to register a brand you need to add the full URL of your business website that is connected to this brand.

Each brand registered in Trust gets a unique website code.

You need to add the code to your business website(-s) (similar to Facebook Pixel or Google Analytics Tracking Code) in order to display testimonials, reviews, and forms there.

πŸ‘‹ If you need any help, please contact us in the live chat or send an email to [email protected]! We'll gladly install Trust's website code to WordPress or any other website builder / CMS for you.


If your website runs on WordPress, we offer 2 ways of adding Trust website code to it. You need to choose only 1:

– Free Head, Footer and Post Injections plugin

– Built-in WordPress plugin by Trust

As some people reported us about a conflict between our native WP plugin and other plugins they have already installed on their website, let’s start with the 3rd party plugin by Satollo.

❗ If you use any caching plugin, please clear your website cache before you start for better results.


Head, Footer and Injections plugin

1. Register your brand following β€œSettings β†’ Brands & Websites β†’ Register Brand” and add a full web address of your business website (e.g. https://abc.com) there.

If you have Off the Ground or Business plans, you’re able to add several brands to Trust and you’ll see them listed in the β€œBrands” tab.

2. Each brand has a unique website code (similar to Facebook Pixel or Google Analytics Tracking Code) which you can find pressing the β€œWebsite Code” button in front of it.

3. Click β€œCopy to Clipboard” to copy the code. Later you will need to paste it to your WordPress account.

4. Go to the official page of Head, Footer and Post Injections plugin and download it.

5. Log in to your WordPress dashboard, then go to β€œPlugins β†’ Add new β†’ Upload Pluginβ€œ, find a necessary .zip file and click the β€œInstall Now” button.

You can also find it directly from the dashboard following β€œPlugins β†’ Add new β†’ Search plugins Head, Footer and Post Injectionsβ€œ.

6. After the plugin is installed, click on β€œSetting β†’ Header and Footer” and paste the Trust code to the β€œPAGE SECTION INJECTION β†’ ON EVERY PAGE” section.

❗ Don’t forget to press β€œSaveβ€œ.

7. When everything is done correctly, the date and time will appear in the β€œLast Seen” tab.

If there’s still a β€œβ€“β€ sign, you should try to press the β€œRefresh the list” button, repeat all actions according to instructions or contact our support team.


Built-in WordPress plugin by Trust

1. Register your brand following β€œSettings β†’ Brands & Websites β†’ Register Brand” and add a full web address of your business website (e.g. https://abc.com) there.

If you have Off the Ground or Business plans, you’re able to add several brands to Trust and you’ll see them listed in the β€œBrands” tab.

2. Add Trust to each website with the help of a WordPress plugin with a unique .zip file which you can find pressing the β€œWebsite Code” button in front of it.

3. Choose the β€œDownload WordPress plugin here” option and download a β€˜trust.zip’ file.

4. Go to your WordPress admin dashboard, press β€œPlugins β†’ Add new β†’ Upload plugin”, then find the β€˜trust.zip’ file, install it and activate.

5. After you see a sign β€œConnected”, you’re ready to start working in the Trust dashboard.

6. When everything is done correctly, the date and time of Trust code installation will appear in the β€œLast Seen” tab.

If there’s still a β€œβ€“β€ sign, you should try to repeat all actions according to instructions or contact our support team.

Next steps:

1. Add existing testimonials to Trust (as well as video reviews from YouTube, Facebook, Instagram or Vimeo)

2. Import your reviews from 7 external platforms (Facebook, Google, Trustpilot, ProvenExpert, Capterra, Product Hunt, Yelp)

3. Set up a testimonial request form to collect new testimonials

4. Display testimonials and reviews on your website with trust-building website elements

5. Show your overall customer rating in Google search results

Learn more:

How to display the same testimonials / reviews / forms on different websites

Did this answer your question?