You can treat a 'brand' in Trust as a business space where all your testimonials and reviews that belong to 1 business are stored.

In order to register a brand you need to add the full URL of your business website that is connected to this brand.

Each brand registered in Trust gets a unique website code.

You need to add the code to your business website(-s) (similar to Facebook Pixel or Google Analytics Tracking Code) in order to display testimonials, reviews, and forms there.

πŸ‘‹ If you need any help, please contact us in the live chat or send an email to [email protected]! We'll gladly install Trust's website code to Shopify or any other website builder / CMS for you.


1. Register your brand following β€œSettings β†’ Brands & Websites β†’ Register Brand” and add a full web address of your business website (e.g. https://abc.com) there.

If you have Off the Ground or Business plans, you’re able to add several brands to Trust and you’ll see them listed in the β€œBrands” tab.

2. Each brand has a unique website code (similar to Facebook Pixel or Google Analytics Tracking Code) which you can find pressing the β€œWebsite Code” button in front of it.

3. Click β€œCopy to Clipboard” to copy the code. Later you will need to paste it to your Shopify account.

4. Log in to the Shopify account, go to β€œOnline Store β†’ Themes” on the left menu bar, press the β€œActions” button and choose β€œEdit code” from the dropdown menu.

5. Press β€œ{/} theme.liquid”, scroll down to the β€œ</head>” tag and paste the website code from Trust dashboard above.

❗ Don’t forget to click β€œSaveβ€œ.

6. When everything is done correctly, the date and time will appear in the β€œLast Seen” tab.

If there’s still a β€œβ€“β€ sign, you should try to press the β€œRefresh the list” button, repeat all actions according to instructions or contact our support team.

Next steps:

1. Add existing testimonials to Trust (as well as video reviews from YouTube, Facebook, Instagram or Vimeo)

2. Import your reviews from 7 external platforms (Facebook, Google, Trustpilot, ProvenExpert, Capterra, Product Hunt, Yelp)

3. Set up a testimonial request form to collect new testimonials

4. Display testimonials and reviews on your website with trust-building website elements

5. Show your overall customer rating in Google search results

Learn more:

How to display the same testimonials / reviews / forms on different websites

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