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The Trust Glossary

These are words you’ll commonly see while using Trust.

Nadiia Shevelieva avatar
Written by Nadiia Shevelieva
Updated over a week ago



A small sticky icon that shows your overall customer rating. It can redirect website visitors to any page you want when clicked (ideally, to your testimonial page).

Consent checkbox

A checkbox that a reviewer needs to tick & give you their consent to share their feedback publicly.


Contact is a record that includes the essential details of a reviewer, such as their name and email address. Creating a contact allows you to add that individual to automated email campaigns, which can be used for testimonial requests, and follow-ups.

External reviews

Online reviews are imported from external platforms that Trust integrates with (Google, Facebook, ProvenExpert, Capterra, Product Hunt, Trustpilot, Yelp).

3rd party / external video

A video from a social media or video-sharing platform (Instagram, Facebook, Vimeo, YouTube) that you can show as a video testimonial.

Floating Stars

This is a small icon with your aggregate rating, located at the bottom right/left corner of a web page. It shows all your customer reviews and also filters them according to the source when clicked.

Form (interactive or smart)

A dedicated landing page that allows people to share their text or video feedback about your business (no login required).


Any text instructions that you consider necessary for your reviewers. They are displayed as a part of the form (on the right side) and can be hidden.

Inline type of the form

One of 2 options to display the form on the website. It lets you display the form as a part of the website page (see the example here).

Live preview (of a testimonial)

You can add this option to the form so that a reviewer will see how their testimonial will look on your website.

Media Library
Media Library is a centralized repository where you can store and organize media assets, such as videos, images, and audio files. It allows easy access and management of these files, which can be used to enhance video testimonials or other video materials.

Pop-up type of the form

One of 2 options to display the form on the website. It looks like a button and opens a full form in a pop-up when clicked.


These are eye-catching and dynamic pop-up notifications that catch website visitors’ attention.

Private Data

The customer data that you collect for your private needs (their email address, etc.).

Public Data

The customer data that you will be displayed along with their testimonial.

Rich Snippet

This tool gathers your overall customer rating and shares this data with Google and any other search engine so that it appears in the form of stars below your website URL.

Team members

People (e.g. employees) that you can invite to collaborate in your account and let them manage registered websites and customer feedback.

Testimonial avatar

A photo / image that will be displayed along with a testimonial.

Video message

A welcome video that is displayed right after a reviewer opens a form. You can upload or record it to personally say hello, and thank customers and clients for their time.

Video Studio
Video Studio is a dedicated space where both raw and edited video testimonials are stored. It includes a built-in video editor, which allows users to refine their video content by trimming, adjusting, and adding elements to the videos, thereby enhancing the final output before it's published or shared. This setup streamlines the process of managing and editing video testimonials in one central location.

Website code

A unique tracking code that you need to add to your website (similar to Facebook Pixel or Google Analytics Tracking Code) to display testimonials, reviews, and forms there.


They display testimonials and external reviews as a part of your website page.


A workspace is a repository for all your testimonials, reviews, online forms, and widgets connected to a specific business.

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