Quick start guide to Trust

Hello and welcome to Trust!

Our video testimonial platform is feature-rich, so I've prepared a beginner's guide for you. Every step includes links to other, more in-depth guides on the specific topic.

Table of contents:

  • Step 1. Create a new workspace and connect it with Trust

  • Step 2. Add your existing text and video testimonials to Trust

  • Step 3. Import your reviews from 7 external platforms

  • Step 4. Create online forms to start collecting new testimonials

  • Step 5. Display testimonials and reviews on your website

  • Step 6. Show your overall customer rating in Google search results

👋 If you need any help, please contact us in the live chat or send an email to support@usetrust.email!

Step 1. Create a new workspace and connect your business website with Trust

A workspace is a repository for all your testimonials and reviews linked to a specific business.

To create a new workspace, you must give it a name (e.g., Hubspot) and add the full URL of the website associated with your business (e.g., https://www.hubspot.com/).

Each workspace registered in Trust gets a unique website code.

You need to add this code to your business website(s) - similar to the Facebook Pixel or Google Analytics Tracking Code - to display testimonials, reviews, and forms there.

Depending on the website builder you're using, the website code must be installed on every page where you want testimonials and reviews to appear.

📑 General instructions on connecting your website with Trust

❗️If you have multiple, separate businesses for which you wish to collect testimonials (e.g., Hubspot and Starbucks), you must create a dedicated workspace for each of them.

Step 2. Add your existing text and video testimonials to Trust (as well as video reviews from YouTube, Facebook, Instagram, or Vimeo)

📑 How to add an existing testimonial to Trust

Step 3. Import your reviews from 7 external platforms

Trust offers an easy way to import your reviews from the following sites and display them on your website later on:

  • Facebook

  • Google

  • Trustpilot

  • ProvenExpert

  • Capterra

  • Product Hunt

  • Yelp

📑 How to connect external review platforms with Trust

Step 4. Create online forms to start collecting new testimonials

A form is a dedicated landing page that allows people to share text or video feedback about your business, without the need for a login.

These forms can be shared either via a direct link or embedded directly on your website.

📑 How to set up a Smart or Interactive form

Step 5. Display testimonials and reviews on your website

Trust offers the following trust-building elements for your website:

  1. Widgets. These display testimonials and external reviews as an integral part of your website page.

  2. Pop-ups. These eye-catching and dynamic pop-up notifications are designed to grab the attention of your website visitors.

  3. Floating Stars. This small icon, located at either the bottom right or left corner of a web page, displays your aggregate customer rating. Upon clicking, it shows all customer reviews and filters them according to the source.

  4. Badge. It displays your overall customer rating, allowing you to showcase your tried-and-tested reputation.

📑 How to set up trust-building website elements

Step 6. Show your overall customer rating in Google search results

Trust has a built-in Rich Snippet tool that displays your overall customer rating in Google search results and helps your website get found more easily and attract more potential customers.

📑 How to set up Rich Snippet

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